Our Story


Lumière Aura Agency was founded by Simon Roymulmen, a fashion industry veteran with over 20 years shaping the global modeling landscape. From the runways of Paris to the boutiques of Milan, Simon’s career has been defined by an unrelenting eye for talent and an instinct for where fashion is heading next.

Today, Lumière Aura operates across Europe, Asia, the Middle East, and South America, connecting exceptional faces with the brands that define contemporary style. Our team has delivered casting and production for leading names across fashion, retail, and lifestyle — campaigns that demand precision, creativity, and an unmistakable point of view.

We represent talent across every chapter of life — from our youngest faces to seasoned professionals — and across every category a modern wardrobe requires: casual, summer, formal, swimwear, lingerie, and beyond. Our agency has built a reputation at the heart of the industry’s biggest moments, including London and Paris Fashion Week.

At Lumière Aura, every face has a story. We simply help the world see it.